Westfield Shepherd’s Bush Field Trip

HerbertSimpson have set out on a field trip to the Westfield Mall at Shepherd’s Bush in West London.

Through a whole day, the aim is to observe the workings of a new mall that boasts the largest floor space in Europe for an urban shopping centre.

There will be various concerns, such as: materials used, types of shops, layout, information, design of fixtures and type of customer.

Below are some initial photgraphs:

Information point: Organic forms dominate creating a relaxing and informal environment.

Escaltors at The Atrium.  Ease of access and movement.

Map of the mall.